AlgoriX Reveals In-App Focused Google Privacy Sandbox Efforts, Shares Initial Findings & Challenges
In the wake of the ad tech industry’s pivot towards a privacy-centric approach, AlgoriX has been relentlessly striving to equip partners with solutions that balance user privacy with optimal advertising and monetization results. Hence, when Google initiated the comprehensive rollout of the third-party cookie deprecation earlier this year, AlgoriX promptly enrolled to join the Google […]
Unlock Ad Tech Insights at AlgoriX Chat & Chill Cafe’s Espresso Exchange During ChinaJoy 2024
If you haven’t signed up to drop by the AlgoriX Chat & Chill Cafe at ChinaJoy 2024, here’s another reason for you to do so! Join us at Espresso Exchange, a series of free workshops on the latest adtech challenges and trends led by AlgoriX’s product and monetization experts. Learn about alternative solutions to future-proof […]
AlgoriX Chat & Chill Cafe: Your Coffee’s On Us at ChinaJoy 2024
Planning to attend ChinaJoy 2024? So are we! This year, AlgoriX invites you to our exclusive AlgoriX Chat & Chill Cafe at the Shanghai New International Expo Centre on July 26-27, from 9 AM to 5 PM. Located right next to the B2B hall entrance, our cafe is designed to be a serene spot where […]
Why 2024 Is the Era of Non-Gaming Apps
As the dust settles on the once-booming mobile gaming industry, 2024 heralds a shift towards a new digital frontier: the rise of non-gaming apps. This transition, fueled by a noticeable slowdown in mobile gaming growth, has paved the way for non-gaming applications to capture the spotlight. Remote work, e-learning, digital health, and many other categories […]
CTV Advertising This 2024: Is It Still Relevant?
Over the past few years, Connected TV (CTV) has seen a meteoric rise in popularity and adoption. This rise is due to a surge in streaming content consumption and the proliferation of smart TV devices. Advertisers have eagerly tapped into this trend, leveraging CTV’s capabilities to deliver targeted, engaging content directly into viewers’ living rooms. […]
From Players to Customers: The Strategic Role of Mobile Games in Brand Advertising
The meteoric rise of mobile gaming has not only transformed the entertainment landscape but also ushered in a new era for digital advertising. Mobile games have become a potent platform for brand advertisers as smartphones become ubiquitous. They offer unprecedented opportunities to engage with diverse and captive audiences. This evolution presents a dual narrative: a […]
Prebid Ascent 2024: Why Mobile Publishers & Advertisers Use Prebid to Future-Proof Strategies
Last May 1, 2024, AlgoriX, a long-standing member of Prebid.org, joined top industry players at Everyman Broadway in London for Prebid Ascent London 2024. The event was a platform to discuss the latest Prebid updates and best practices. For its part, AlgoriX engaged in a panel discussion alongside Outfit7, Index Exchange, and the Verve Group […]
Can Alternative IDs Boost Revenue? Here’s Our Take
The delay in the deprecation of third-party cookies by Google has once again highlighted the urgency for alternative identifiers (IDs). With Google extending the cookie phase-out deadline to 2025, the adoption of these IDs has accelerated. These alternative IDs are becoming crucial for publishers and advertisers, aiming to reconcile the pressing need for user privacy […]
Unlocking Mobile Potential: The Advantages of Prebid for In-App Publishers
The digital advertising landscape is continuously evolving, presenting new challenges and opportunities for in-app publishers aiming to maximize their revenue. One of the more significant advancements in this area is the adoption of In-App Prebid, also known as Prebid Mobile, which aims at enhancing efficiency and profitability over the traditional Waterfall method of ad serving. […]
AlgoriX Announces Frederic Liow’s Promotion to Chief Revenue and Operations Officer
AlgoriX, an independent global media and technology company providing top-tier advertising technology solutions to publishers and advertisers, has promoted Frederic Liow as its new Chief Revenue and Operations Officer. Liow, previously the company’s Senior Vice President of Revenue & Growth, will leverage his expertise in the digital advertising tech sector to tap into new revenue […]