Personalize Your Ads: A Guide on How to Talk to Your Target Directly
With roughly 25.8% of internet users using ad blockers, there’s a need for more creative and less invasive forms of marketing. Personalized ads have become one of the solutions that marketers have turned to in recent years. But what is personalization? Personalization involves knowing each of your audience by studying their behavior and mastering their […]
Programmatic Is Now Outperforming Direct Ads — So What?
According to Integral Ad Science, programmatic now outperforms direct ads in the United Kingdom. According to the report, for the first time during H2 2018, programmatic viewability has outperformed direct buys across mobile and web displays. The Media Quality Report also stated that 69.1% of programmatic desktop display ads met the minimum viewability standards. On […]
Future of Mobile Advertising 2020 Guide
People around the world are seeing one common phenomenon. The time spent on mobile devices is increasing and there are no signs of it slowing down. If you’re a marketer and still not paying attention to the growing mobile industry, you are going to be left behind. To present you with some figures, global internet […]
Effective In-App Advertising to Help You Get Ready for 2020
According to Statista, there are 2.71 billion mobile users worldwide. People spend 89% of their time on their mobile phones. That’s why most brands, whether big or small, are pouring all their investments into mobile advertising. Statista predicted that mobile ad spend will go up to 250 billion US Dollars in 2021. So, how do […]
From reach to engagement: AlgoriX’s Ultimate Guide to Mobile Advertising
It’s no secret that mobile advertising is an effective means to reach your target market, but have you ever considered its big impact on today’s advertising? There are over 780 million smartphone users in China alone. Meanwhile, according to George Slefo, online ad revenue totaled to $88 Billion. Given this opportunity, how are you going […]
Programmatic Advertising 101: An Introduction to the Industry Jargon
What is Programmatic? The word Programmatic has been around for years but it was only recently when the world of marketing embraced it. The boom of big data and artificial intelligence helped programmatic make its way to the enterprise’s marketing plan. For instance, programmatic comprise 36% of the digital marketing spend in APAC and is […]
Insider Secrets REVEALED: 3 Easy Yet Effective Tips to Mobile Game Monetization
There might be three reasons you clicked on this link. First, you’re thinking about creating your own mobile game app, so you want to see if you can get a return on your investment. Second, you’re already developing your mobile game, so you’re getting ready to find ways to effectively monetize through your app. Third, […]
How Brands Can Leverage In-App Advertising
The birth of mobile devices has allowed connectivity to be more seamless than ever. This provides brands with endless possibilities to connect with their prospects and customers. Eight out of every 10 digital minutes are spent on mobile devices, and an average consumer spends 3 hours a day on their mobile phones. It is no […]
Maximize Your Mobile App’s Ad Revenue with AlgoriX: A 2020 Guide to Mobile Game Monetization
Ever since the rise of smartphones, mobile apps have given solutions to the world’s problems. App developers created breakthroughs over breakthroughs, but this generation of mobile problem-solving is just starting. Android users alone have 2.46 million apps to choose from, so how do mobile app developers maximize their chance to greater ad revenue? Read this […]
2019 Global Trends and Tips for Mobile Advertisers
Every year, marketers are welcomed with various lists of what will become the most effective marketing channel and strategies in the business world. The year 2019 is about to end. You are probably asking which among the trends presented really created an impact? If you’re reading this guide, AlgoriX has narrowed the list down of […]
