How Different Ad Formats Can Help You Reach Your Business Goals
You probably heard this many times before, “Mobile advertising is putting your message in front of the right consumers at the right time.” The amount of personalization in mobile advertising also means that running advertisements is not a one size fits all. Now, marketers are tasked to define the market segment and design a customer […]
Digging deeper into the state of mobile: Are you geared for success this 2020?
Welcome to the first quarter of 2020! This is one of the most important parts of the year for mobile-driven businesses. For publishers, this is another opportunity to find and convince brands to run ads on your apps by working with SSPs, DSPs, or mobile exchange services like AlgoriX. For media buyers, the start of […]
Are Cookies Still Relevant? On Device IDs and the Future of Precise Targeting
If content is king, then context is queen Bill Gates in 1996 wrote an essay titled “Content Is King” and almost 25 years later, it’s still being quoted. At present, however, where 60 hours of video are uploaded every minute, the phrase takes on an added layer. Today’s challenge is not only to produce content but to […]
Personalize Your Ads: A Guide on How to Talk to Your Target Directly
With roughly 25.8% of internet users using ad blockers, there’s a need for more creative and less invasive forms of marketing. Personalized ads have become one of the solutions that marketers have turned to in recent years. But what is personalization? Personalization involves knowing each of your audience by studying their behavior and mastering their […]
Programmatic Is Now Outperforming Direct Ads — So What?
According to Integral Ad Science, programmatic now outperforms direct ads in the United Kingdom. According to the report, for the first time during H2 2018, programmatic viewability has outperformed direct buys across mobile and web displays. The Media Quality Report also stated that 69.1% of programmatic desktop display ads met the minimum viewability standards. On […]
Future of Mobile Advertising 2020 Guide
People around the world are seeing one common phenomenon. The time spent on mobile devices is increasing and there are no signs of it slowing down. If you’re a marketer and still not paying attention to the growing mobile industry, you are going to be left behind. To present you with some figures, global internet […]
Effective In-App Advertising to Help You Get Ready for 2020
According to Statista, there are 2.71 billion mobile users worldwide. People spend 89% of their time on their mobile phones. That’s why most brands, whether big or small, are pouring all their investments into mobile advertising. Statista predicted that mobile ad spend will go up to 250 billion US Dollars in 2021. So, how do […]
From reach to engagement: AlgoriX’s Ultimate Guide to Mobile Advertising
It’s no secret that mobile advertising is an effective means to reach your target market, but have you ever considered its big impact on today’s advertising? There are over 780 million smartphone users in China alone. Meanwhile, according to George Slefo, online ad revenue totaled to $88 Billion. Given this opportunity, how are you going […]
Programmatic Advertising 101: An Introduction to the Industry Jargon
What is Programmatic? The word Programmatic has been around for years but it was only recently when the world of marketing embraced it. The boom of big data and artificial intelligence helped programmatic make its way to the enterprise’s marketing plan. For instance, programmatic comprise 36% of the digital marketing spend in APAC and is […]
Insider Secrets REVEALED: 3 Easy Yet Effective Tips to Mobile Game Monetization
There might be three reasons you clicked on this link. First, you’re thinking about creating your own mobile game app, so you want to see if you can get a return on your investment. Second, you’re already developing your mobile game, so you’re getting ready to find ways to effectively monetize through your app. Third, […]