AlgoriX Policies

Privacy Policy

Last Updated: August 31, 2020

This Privacy Policy (“Policy”) details how AlgoriX Technology Pte. Ltd. (“AlgoriX,” “we,” “our,” or “us”) and its global subsidiaries collect, use, and share information. It covers how we handle the following information:

  1. About End-Users (“End-Users,” “you,” “your”) of our owned and operated mobile applications (“apps”) and third-party mobile apps that use our Ad Services (see Section 1 for more information on our “Ad Services”) either through a Software Development Kit (“SDK”) or other collection interfaces (“APIs,” “VAST Tags”);
  2. About individuals who visit and engage with our (i) corporate website at www.algorix.co and other properties, be it on our (ii) official social media pages and (iii) email marketing, (iv) website subscriptions, and (v) other sales and marketing activities (collectively, “AlgoriX Properties”).
 
SECTION 1 – INTRODUCTION TO ALGORIX

AlgoriX provides mobile advertising automation technology and solutions to advertisers, buyers, app developers, and publishers of mobile apps and websites (collectively, “Clients”). This is done by providing our clients —and through them, their customers — with tools to deliver relevant online advertising to End-Users through our Ad Services, which include our ad exchange (“AlgoriX Exchange”), advertising platform (“AlgoriX Entregar”), and app publishing arm (“AlgoriX Studios”). More information on these tools can be found in section 3 labeled “Cookies and Similar Tracking Technologies.”

In line with our commitment to market quality and transparency, AlgoriX may also share certain relevant information about End-Users collected through our Ad Services with clients and other third parties for data validation, fraud protection, and marketing purposes

 

SECTION 2 – PRIVACY FOR OUR AD SERVICES 

2.1 WHAT INFORMATION DO WE COLLECT?

While using our Ad Services, we may (but do not necessarily, or always) collect a variety of information from the End-User. However, our properties are designed to process information in such a manner that the information cannot be directly attributed to a specific, identifiable individual without the use of additional information (such as name, address, or email address). Below are some of the information we collect in relation to our Ad Services:

    • Browser and device information received from publishers is shared with advertisers and agencies for responding to requests for advertisements, forecast advertising inventory and troubleshooting any operation issues;
    • IP addresses, including both IPv4 and IPv6 are used to bid on advertising inventory;
    • Geo-location data is used to bid on advertising inventory;
    • Precise Location Data (data obtained from a device about the physical location of the device) is used to bid on advertising inventory;
    • GPS coordinates, where available;
    • UserIDs, stored in browser cookies, are used for profiles on the ad servers;
    • Mobile device identifiers are used to track mobile traffic and are shared with advertisers and agencies to tailor the advertising experience;
    • Pixel Data (data obtained through or in connection with the placement of any pixel mechanism) is used as part of the user matching process;
    • Other data on whether a user viewed or clicked on an Ad is shared with advertisers and agencies.


2.2 HOW WE USE THE INFORMATION

We use the information we collect for a variety of business purposes, including:

Providing and improving our services. The information we collect is essential in delivering and optimizing our services (including the Ad Services mentioned above).

Delivering ads. Through our Ad Services, publishers and app developers can offer advertising inventory, while advertisers and buyers can bid on and fill that inventory with relevant ads. 

Data modeling and behavioral targeting. To ensure the optimal use of our ad services, we develop and use data models that try to predict End-Users’ potential future behavior and interests on a per-device basis or across devices. This also allows us to effectively deliver highly-relevant ads to the right users;

Reports and analytics. We require this information to analyze ad performance, such as tracking views of ads, as well as click-through rates to websites or app stores and/or installs of apps that have been advertised, thus allowing us to improve our Ad Services and provide detailed reports to our Clients as needed.

Data validation and fraud prevention. While providing our Ad Services, it’s sometimes necessary to match End-User information, such as mobile IP addresses, across multiple devices to validate data, filter out invalid impressions, clicks, installs, or ad queries, and prevent fraudulent behavior from occurring while delivering our Ad Services..

Other essential usage. We may also make use of information as deemed necessary to (i) comply with legal processes, (ii) as required by government authorities, including and excluding government authorities of  End-Users’ country of residence, (iii) protect our business, rights, privacy, and safety, and those of our subsidiaries and Clients, and finally, (iv) to ensure our terms and conditions are enforced.

 

SECTION 3 – COOKIES AND SIMILAR TRACKING TECHNOLOGIES

AlgoriX, our Clients, and our third-party partners collect and use information about End-Users through cookies and other tracking technologies on AlgoriX Properties. Below, we detail the technologies we use and how each is utilized. End-Users may opt-out by following the opt-out process detailed in Section 5.2.

3.1 WHAT TECHNOLOGIES DO WE USE? 

We use a combination of the following tracking technologies to help us collect information:

Cookies. Cookies are small data files containing a string of characters, such as unique browser identifiers. Cookies are stored on your computer or other device and act as unique tags that identify your browser. Our servers may deploy a cookie on your browser when you visit Algorix’s Websites. We and our third-party partners may use cookies and similar tracking technologies to collect and use information about you.

Pixel Tags. Also known as web beacons or pixels, pixel tags are small blocks of code on a webpage, which can read and place cookies. It enables us to collect information such as IP addresses, time of access, and browser type. 

SDKs. A software development kit (SDK) is a tool or program used by app developers that allow us to serve ads, collect data, and implement other necessary actions related to our Ad Services.

APIs. An application programming interface (API), like the SDK, is used to call or request for information.  

3.2 HOW DO WE USE THESE TECHNOLOGIES?

We use these tracking technologies to collect information automatically from End-Users’ devices. They help us identify unique browsers or devices used by an End-User and to perform functions like limiting the same ad from continuously reappearing, ensuring that ads are properly displayed on our publishers’ apps and websites, and serving relevant ads to the End-User.

Further on, our Clients may use information that we share with them to establish connections among related devices (such as smartphones, tablets, and computers) for targeted advertising, analytics, and reporting purposes. They may match an End User’s devices if the End User logs into the same online service on multiple devices or web browsers, or if the End User’s devices share similar attributes that support an inference that they are used by the same person or household. This means that information about an End User’s use of websites or applications on his or her current browser or device may be combined and used with information from the End User’s other browsers or devices. For example, this allows Media Buyers to deliver ads on an End User’s tablet-based on activities the End User engaged in on his or her smartphone. To opt-out of cross-device targeting practices, please follow the instructions in the section below.

 

SECTION 4 – PRIVACY FOR ALGORIX PROPERTIES

Information may also be collected while using AlgoriX Properties (as defined at the beginning of this Privacy Policy) such as our website. 

4.1 WHAT INFORMATION DO WE COLLECT?

Information Provided with Consent

While using AlgoriX Properties, visitors may be asked to voluntarily provide personal information. This might occur when visitors register for an AlgoriX account, subscribe to our mailing list, fill out a lead generation form on social media, or contact us via our website. Often, the information we collect include contact details (name, email, phone number), personal information (company, job title, office location), messages detailing the nature of communication, and any attachments visitors may include in relation to this. 

Information That’s Automatically Collected

We may use cookies and pixel tags on AlgoriX properties to collect information that may be considered as personal data in some countries including those under the EU. This information allows us to keep track of visitor interactions, optimize our services, and customize user experience. More information is provided on “Section 3 – Cookies and Similar Tracking Technologies.”

Information Obtained from Third Parties

AlgoriX may obtain data from third party companies for the purpose of informing ad selection. This data is supplied in aggregate form and may include Personal Information as defined under the GDPR. AlgoriX Clients may collect Personal Information on their own websites. These details are provided directly by the individual Internet user through online order forms, contests, etc. Personal Data provided through an advertiser’s website is not visible to AlgoriX while being entered, nor provided to AlgoriX at any time in the future. This information collected by the advertiser is subject to the privacy policy of the individual advertiser involved.

4.2 HOW WE USE THE INFORMATION

The information we collect on AlgoriX Properties may be used for:

    • Account management. Create access to an AlgoriX account and provide specific data related to the use of our Ad Services
    • Marketing communications. Send out marketing and promotional messages regarding our products and services in line with your content preferences. You may opt out of our marketing communications at any time by following the steps detailed at “Section 5.2 Control and Opt-Out Options”
    • Service messages. Sometimes, we may need to use this information to send out messages for administrative purposes such as to communicate changes in our terms of service, product policies, and other related updates.
    • Case studies and testimonials. With our Client’s explicit content, we may use personal information when drafting case studies and testimonials to be posted on the website. Should you wish to have this content removed in the future, you may do so by sending us a message with a link to the page where the content you wish to remove appears. 
    • Customer service and support. The information you provide may also be used to contact you in response to a request for customer service or support or to provide more information as needed.
    • Analytics and Advertising. We use Google Analytics on our website and other social media and CRM analytic tools in our Properties to collect data for the purpose of research, analysis, and reporting. In some cases, this collected data may also be used for ad retargeting. You may check your opt out options in “Section 5.2 Control and Opt-Out Options.”
    • Improving our products and services. Information collected will also be used to optimize user experience on our Properties, improve the content we provide, deliver more effective marketing campaigns, and manage our client relations.
    • Legal purposes and risk management. When necessary and under applicable laws, including those outside the End-Users’ country of residence, we may use this information to comply with legal requirements, mitigate risks and damages to our business and that of our clients, and fulfill other similar requirements.
 
 
SECTION 5 – GENERAL INFORMATION

5.1 HOW WE SHARE THE INFORMATION COLLECTED

The information we collect is generally shared in relation to the use of AlgoriX Ad Services. Below, we detail some instances when information is shared:

To Publishers: We may disclose information to allow them to analyze the effectiveness and performance of our Ad Services and to offer targeted ad inventory.

To Buyers and Advertisers: We may share information we collect in connection with our Ad Services for purposes relevant to our business relationships with them, such as for billing purposes, dispute resolution, or fraud prevention and to allow them to make decisions regarding buying advertising inventory on our publishers’  digital properties and other websites and applications. Moreover, this information, such as a device’s physical location, is also needed to analyze the effectiveness and performance of their advertising campaigns via our services. This also enables buyers and advertisers to provide End-Users with more personalized and relevant content.

To Our Clients’ Attribution and Analytics Partners: We may share end-user information, such as cookie ID, mobile device ID, or other unique identifiers with our clients’ attribution and analytics partners to validate and measure the success and effectiveness of ads delivered via our Ad Services.

To Clients, Their Marketing, and Service Providers: So they may provide targeted content and advertising to End Users on mobile websites and/or apps.

To Other Third Parties that Target Advertising. This may include, for example, platforms that work directly with marketers (sometimes called demand-side platforms), analytics companies, data management platforms that help marketers maintain and use data, proximity solution providers, and other advertising technology providers. These companies may, for example, provide targeted content and advertising to End-Users and others on third-party mobile websites and/or apps or other advertising media (such as email, direct mail, and display media).

To Execute Business Transfers. In the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), the information may also be shared with a third party.

To Comply with Legal Requirements. If deemed necessary and appropriate, information may be shared (i) in line with applicable law, including laws outside the End-User’s country of residence, (ii) to comply with legal processes, such as subpoenas, warrants, and others; (iii) as required by government authorities, including and excluding government authorities of  End-Users’ country of residence; (iv) to protect our business, rights, privacy, and safety, and those of our subsidiaries and Clients, and finally, (iv) to ensure our terms and conditions are enforced, (v) to pursue legal action and contain damages we may sustain in relation to such activities.

As Requested by the End-User. Lastly, we may disclose an individual’s information to any other person with the individual’s consent to such disclosure.

5.2  CONTROL AND OPT-OUT OPTIONS

In connection with the GDPR, CCPA, and other relevant Privacy Laws, the AlgoriX Opt-Out process describes the steps you need to take to request the deletion or pull-out of data being used by our platform for internet-based advertising and cross-device targeting purposes. 

Opting-Out of Internet-Based Advertising from Cookies 

You can opt-out by clicking the button below:

Opt Out

Please take note that this opt-out option is cookie-based. So if you change 0or update your browser, delete cookies, or switch to another device, you will have to repeat the process and opt-out again. Lastly, if your browser is using third-party cookie blockers, it may cause our opt-out option button to not work properly. 

If you would like to opt-out of one of our Clients’ properties, you may check the opt-out process detailed in their site. You can usually find this information on their Privacy Policies or Web Opt-Out Policies. 

Opting-Out of Internet-Based Advertising and Cross-Device Targeting on Mobile Devices

End-Users who would like to opt-out or receiving advertising from our Clients on our own apps and partner apps, can do the following:

    • iOS Users: Those with iOS 6.0 or higher can opt-out of most cross-app advertising by enabling “Limit Ad Tracking.” If you’re on iOS 7 or higher, go to Settings > Privacy > Advertising, and switch on “Limit Ad Tracking.” For those using iO6, go to Settings > General > About > Advertising, and switch on “Limit Ad Tracking.”
    • Android Users: You can opt-out of most cross-app advertising with your Android device by going to Google Settings > Ads > Select opt-out of internet based ads.

Take note that the steps above are subject to possible changes made by the above platforms. If your device does not fall under the above categories, please check your device’s settings.

Opting-Out of Marketing Communications

If you would like to opt-out of receiving promotional messages from AlgoriX via direct email marketing, click the “Unsubscribe” button located at the bottom of the email. Otherwise, you may contact us here. If you are one of our Clients, however, you may still receive emails from us that are relevant to our business relationship. 

5.3 THIRD-PARTY WEBSITES AND APPS

This Policy is limited to AlgoriX Properties and Ad Services. It does not cover, unless otherwise stated in this Policy, the privacy and information-collection practices of other third-parties, including our Clients or partners that use or link to our Properties and Ad Services. 

When using our website, apps, and other properties, you may be directed to other websites, apps, and properties. This does not signify an endorsement on our part. AlgoriX is not responsible for third party privacy and information-collection practices. Moreover, this policy does not cover the collection, usage, and disclosure of information by other organizations, such as Facebook, Twitter, LinkedIn, and Google, where AlgoriX may also have social media pages. We encourage you to read and review third-party policies and terms and conditions and use third-party services at your own discretion.

5.4 RIGHT TO PROTECT YOUR DATA

AlgoriX End-Users have the right to request access to, change, update, or delete personal information as required. According to applicable laws, a small fee to access and disclose this personal information may be charged, but End-Users will be informed beforehand should this be the case.

Moreover, End-Users can withdraw consent allowing us to collect and process personal information at any time. Doing so will not affect the lawfulness of any data processing we may have done before the consent is withdrawn or impact any processing done within the bounds of applicable laws that previously depended on that consent.

European Economic Area (EEA) residents also have the right to  (i) object to the processing or request portability of their personal information and (ii) complain to a data protection authority about AlgoriX’s collection and use of personal information. To exercise the right to object, email us at legal@algorix.co. For more information about making a complaint, contact your local data protection authority via the information listed here

5.5 DATA ACCESS AND RETENTION

We will retain personal information for the period necessary to fulfill the purposes outlined in this Policy and where we have ongoing legitimate business needs to do so (for example, to provide the Ad Services, to comply with applicable legal, tax or accounting requirements, to enforce our agreements or comply with our legal obligations) unless a longer retention period is required or permitted by law. We retain the information collected from AlgoriX Websites and Algorix Ad Services for as long as necessary to achieve our objectives as detailed in this Policy, and to comply with our legal obligations, resolve disputes, and enforce our agreements.

Residents of the European Economic Area (EAA), Switzerland, or the United Kingdom may obtain a copy of your personal information or request for an amendment or correction of such information by contacting us at legal@algorix.co. More information can be found on Section 6.

5.6 DATA SECURITY

We use reasonable organizational, technical, administrative, and physical safeguards to protect the personal information we collect and process. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information and to help ensure that your data is safe and secure. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. If you have reason to believe that your data is at risk, please immediately notify us of the problem by contacting us here or emailing legal@algorix.co.

5.7 INTERNATIONAL DATA TRANSFERS

AlgoriX is a global media and technology company. As such, we have offices located in multiple countries and also work with other global companies and technologies. Thus, this requires us to transfer your personal data outside the country where it was first provided. Moreover, AlgoriX Properties and Ad Services are hosted in both the United States and Singapore. Your data may be transferred to, stored, and processed by us in our facilities and our partners in locations where data protection laws may differ from the laws of your country of residence.

With that in mind, we have safeguards in place in accordance to relevant laws to protect your personal data. These include (i) requiring all group companies to protect personal data being processed in accordance with EU data protection laws by implementing the European Commission’s Standard Contract Clauses for transfers of personal information between group companies, and adhering to the Privacy Shield Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement with regard to personal data.  

 

SECTION 6 –  EUROPEAN UNION GENERAL DATA PROTECTION REGULATION (GDPR) 

In compliance with the GDPR, the information below is provided for persons located in the EEA, Switzerland, and the UK. 

6.1 LEGAL GROUNDS FOR PROCESSING PERSONAL INFORMATION

The legal grounds for AlgoriX to process the Personal Information detailed above for the purposes covered in this policy are explained below:

    • You have given consent. We primarily rely on your consent to gain access to and collect information stored on your device. This also applies when we work with publishers and mobile app developers as we contractually require them to only pass data that’s legally acquired. In relation to this, we understand that consent may be withdrawn at any time as explained in Section 5.4 RIGHT TO PROTECT YOUR DATA.”
    • It’s in line with our legitimate interests and that of our Clients. We rely on our legitimate interests and that or our Clients to process your personal information, except in cases when your data protection interests or fundamental rights are infringed upon. More information can be found in Section 2.2 and Section 3.2.
    • Contractual and obligations. Some data may need to be processed to fulfill the terms in our contractual relationships (such as customer records and information) and to comply with legal or regulatory obligations. 

Should you require more information regarding our legal grounds for processing personal information, please contact via the information provided in Section 9 – CONTACT US. 

6.2 TRANSFERS OF PERSONAL DATA

When Personal Information is transferred outside of the EEA, Switzerland, or the UK, AlgoriX will put in place appropriate safeguards to ensure it’s protected. Moreover, your Personal Information will only be transferred to countries outside EU/EEA as permitted by applicable laws, such as based on your consent, based on the adequacy decisions of the European Commission, and by contractual regulations such as the EU Standard Data Protection Clauses. More information of how we handle International Data Transfers can be found in Section 5.7. 

6.3 RIGHTS AS A DATA SUBJECT

Under the GDPR, you are provided with rights with regard to the Personal Information we hold about you. These include the right  to access data, to correct data, to object to its processing or withdraw consent, the right to erasure, and finally, the right to lodge complaints. More information can be found in Section 5.4 RIGHT TO PROTECT YOUR DATA.

 

SECTION 7 – CALIFORNIA CONSUMER PRIVACY ACT (CCPA)

In compliance with the California Consumer Privacy Act (“CCPA”), California residents have the right to request AlgoriX to disclose information we have collected about them. Moreover, they have the right to ask us to delete that information and opt-out of the sale of that information, subject to certain restrictions.

In addition, Personal Information may be collected as part of AlgoriX’s Ad Services as a “Service Provider,” defined in  the instructions provided by Customers considered as Businesses under the CCPA. In case an End-User would like to exercise their rights under the CCPA, they are advised to contact the relevant Customer. Meanwhile, AlgoriX is dedicated towards assisting its Customers’ businesses in fulfilling Consumers’ rights.

In case the publishers and mobile app developers we work with request for the deletion of any End User’s Personal Information that have been collected and retained as part the  services provided to them, AlgoriX will promptly do so on our Clients behalf, unless retaining the aforementioned information is necessary. Some of these instances include completing existing transactions with users, detecting security incidents, identifying and repairing errors, exercising free speech or another right provided by law, complying with specific laws or legal obligations, or any other internal and lawful uses.

 

SECTION 8 – CHANGES TO THE PRIVACY POLICY

We will review and update this Policy to reflect changes to our privacy practices and will note the date of its most recent revision at the top of this Policy. Please check our Policy regularly to ensure you have read the latest version and to stay informed of our privacy practices. We encourage you to review this Policy frequently to be informed of how AlgoriX is protecting your information.

 

SECTION 9 – CONTACT US

If you have any questions or suggestions regarding AlgoriX’s Privacy Policy, please contact us at legal@algorix.co, or mail us at the address provided below. For your protection, please do not include sensitive information.

AlgoriX Technology Pte. Ltd.
51 Bras Basah Rd, #05-01
Singapore 189554

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