Last Updated: June 27, 2023
SECTION 1 – INTRODUCTION TO ALGORIX SERVICES
AlgoriX provides Ad Services, namely, mobile advertising automation technology and solutions to advertisers, buyers, app developers, and publishers of mobile apps and websites (collectively, “Clients”). This is done by providing our Clients —and through them, their customers — with tools to deliver relevant online advertising to End-Users through our Ad Services, which include our ad exchange (“AlgoriX Exchange”), advertising platform (“AlgoriX Entregar”), and app publishing arm (“AlgoriX Studios”). More information on these tools can be found in section 3 labeled “Cookies and Similar Tracking Technologies.”
In line with our commitment to market quality and transparency, AlgoriX may also share certain relevant information about End-Users collected through our Ad Services with Clients and other third parties for data validation, fraud protection, and marketing purposes in compliance with regulations on personal data.
SECTION 2 – PRIVACY FOR END-USERS VISITING MOBILE APPS WHERE OUR AD SERVICES ARE IMPLEMENTED
2.1 WHAT INFORMATION DO WE COLLECT
While visiting mobile applications using our Ad Services and depending upon the publisher’s choices, we will collect a variety of information from the End-User and their device and connection. Below are the information we collect in relation to our Ad Services:
2.2 HOW WE USE THE INFORMATION
We use the information we collect for the following business purposes:
Providing and improving our advertising services. The information we collect is essential in delivering and optimizing our services (including the Ad Services mentioned above). This includes linking different devices used by the End-User and identifying devices based on information transmitted automatically, including (i) actively scanning device characteristics for identification purpose and/or (ii) collecting precise geolocation, both subject to consent of EU End-Users.
Delivering ads. Through our Ad Services, publishers and app developers can offer advertising inventory, while advertisers and buyers (DSPs) can bid on and fill that inventory with relevant ads.
Behavioral targeting. DSPs, acting on behalf of advertisers and agencies match data we pass to them with their own data, trying to predict End-Users’ potential future behavior and interests on a per-device basis or across devices. This allows Advertisers and agencies to select and effectively deliver highly relevant ads to the right users; AlgoriX does not offer behavioral targeting services itself. Depending on your jurisdiction, you may have the right to opt-out of behavioral targeted advertising. You may do that with us directly when using one of our mobile apps or AlgoriX Properties (see “Opt Out” below), but for our third-party publishers or advertising Client of our Ad Services, you must opt-out with them directly as described in their privacy policies, and we honor the restrictions on the use of your data that they communicate to us through technological signals or other methods. Note that advertising may still be targeted based on other information, such as the context of a publisher’s content where ads are displayed.
Reports and analytics. We require this information to analyze ad performance, such as tracking views of ads, as well as click-through rates to websites or app stores and/or installs of apps that have been advertised, thus allowing us to improve our Ad Services and provide detailed reports to our Clients as needed.
Data validation and fraud prevention. While providing our Ad Services, it’s sometimes necessary to match End-User information, such as mobile IP addresses, across multiple devices to validate data, filter out invalid impressions, clicks, installs, or ad queries, and prevent fraudulent activity from occurring while delivering our Ad Services.
Other essential usage. We may also make use of information as deemed necessary to (i) comply with legal processes, (ii) as required by government authorities, including and excluding government authorities of End-Users’ country of residence, (iii) protect our business, rights, privacy, and safety, and those of our subsidiaries and Clients, (iv) carry out audits (security, corporate, accounting) and finally, (v) to ensure our terms and conditions are enforced.
2.3 JOINT CONTROLLERSHIP WITH OUR CLIENTS:
We act as joint controller with our Clients (Publishers, Advertisers and Agencies, including Demand Side Platforms “DSPs”) in order to sell Publishers advertising inventory, to permit behavioural targeting by DSPs acting on behalf of Advertisers and Agencies, ensure ad delivery to End-Users, and provide statistics and data validation to our Clients. AlgoriX consequently implemented a joint controllership agreement with its Clients and Publishers, the main obligations of which are made available to End-Users by writing to: email@example.com
SECTION 3 – COOKIES AND SIMILAR TRACKING TECHNOLOGIES
AlgoriX, our Clients, and our third-party partners collect and use information about End-Users through cookies and other tracking technologies. Below, we detail the technologies we use and how each is utilized. End-Users may opt-out by following the opt-out process detailed in Section 5.2. The use of tracking technologies is subject to prior consent from EU End-Users.
3.1 WHAT TECHNOLOGIES DO WE USE?
We use a combination of the following tracking technologies to help us collect information:
Cookies. Cookies are small data files containing a string of characters, such as unique browser identifiers. Cookies are stored on your computer or other device and act as unique tags that identify your browser. Our servers may deploy a cookie on your browser only when you visit Algorix’s Website at www.algorix.co , subject to EU End Users’ prior consent.
Pixel Tags. Also known as web beacons or pixels, pixel tags are small blocks of code on a webpage, which can read and place cookies. It enables us to collect information such as IP addresses, time of access, and browser type.
SDKs. A software development kit (SDK) is a tool or program used by app developers that allow us to serve ads, collect data, and implement other necessary actions related to our Ad Services on mobile applications.
APIs. An application programming interface (API), like the SDK, is used to call or request for information.
3.2 HOW DO WE USE THESE TECHNOLOGIES FOR ADVERTISING PURPOSES?
We use these tracking technologies to collect information automatically from End-Users’ devices, subject to prior consent from EU End-Users, collected by publishers who work with us, including through the IAB Transparency and Consent Framework, of which Algorix is a member). They help us identify unique browsers or devices used by an End-User and to perform functions like limiting the same ad from continuously reappearing, ensuring that ads are properly displayed on our publishers’ apps and websites, and serving relevant ads to the End-User.
Further on, and subject to prior and express consent from EU End-Users, our Clients will use information that we share with them to establish connections among related devices (such as smartphones, tablets, and computers) for personalized advertising by Advertisers and agencies, and for analytics, and reporting purposes. They may match End User’s devices if the End User logs into the same online service on multiple devices or web browsers, or if the End User’s devices share similar attributes that support an inference that they are used by the same person or household. This means that information about an End User’s use of websites or applications on his or her current browser or device may be combined and used with information from the End User’s other browsers or devices. For example, this allows Advertisers and Agencies to deliver ads on an End User’s tablet-based on activities the End User engaged in on his or her smartphone. To opt-out of cross-device targeting practices, and/or please follow the instructions in the section below.
3.3 ADHERENCE TO THE TCF IAB – PURPOSES OF THE PROCESSING – LEGAL BASIS – DATA RETENTION – FOR EU RESIDENTS
We participate in the IAB Europe Transparency & Consent Framework (IAB TCF) in order to obtain appropriate consent from EU End-Users to tracking technologies. We comply with IAB TCF Specifications and Policies. AlgoriX’s identification number within the framework is 1176.
The TC String is a tool created by the IAB TCF permitting to collect End-Users consent or refusal to tracking technologies for advertising purposes, which is passed to Algorix and to its Clients and partners to ensure they are entitled to process the End-User data, in compliance with the GDPR. According to the Belgium data protection authority dated February 2nd, 2022, the IAB Europe is a joint controller with CMPs, publishers and vendors for the collection and dissemination of TC Strings, based on the legitimate interest legal basis, and subject to an opt out system to be implemented; IAB Europe is currently deemed as a joint controller with CMPs, publishers and vendors for the subsequent processing of personal data for advertising purposes, according to the same decision of the Belgium data protection authority. Because the joint controllership has been established by a ruling, we will update from time to time this section to reflect any changes implemented by the IAB Europe to comply with the data protection authority’s decision, which has been appealed.
3.4 ADHERENCE TO THE IAB MULTI-STATE PRIVACY AGREEMENT – FOR US RESIDENTS
We are a signatory to the Interactive Advertising Bureau (“IAB”) Multi-State Privacy Agreement (“MSPA”) regarding the processing of data for U.S. residents. The MSPA is an industry contractual framework intended to aid advertisers, publishers, agencies, and ad-tech intermediaries in complying with federal and state privacy laws in the United States. For transactions covered by the MSPA, “First Parties” (i.e., publishers and advertisers) can choose to operate in “Service Provider Mode” or “Opt-Out Option Mode,” depending your location in the United States and the disclosures and choices you are offered through “Choice Mechanisms.” Choice Mechanisms are ways to communicate restrictions on your consent to use of your personal information, such as “Do Not Sell or Share My Data” links. Service Provider Mode under the MSPA is for First Parties that do not “sell,” “share,” or process personal information for “targeted advertising.” Opt-Out Option Mode is for First Parties that may engage in those activities. Standards have been developed under the MSPA for technical signals to communicate your elections when you use Choice Mechanisms under applicable law to either consent or not consent to certain use of your personal information, and we honor those signals as we receive them in order to respect your choices.
SECTION 4 – PRIVACY FOR ALGORIX PROPERTIES INTENDED FOR OUR CLIENTS AND PROSPECTS
4.1 WHAT CLIENT INFORMATION DO WE COLLECT ?
Information Directly Provided By Client
While using AlgoriX Properties, visitors may be asked to voluntarily provide personal information. This might occur when visitors register for an AlgoriX account, subscribe to our mailing list, fill out a lead generation form on social media, or contact us via our website. Often, the information we collect include contact details (name, email, phone number), personal information (company, job title, office location), messages detailing the nature of communication, and any attachments visitors may include in relation to this.
Information That’s Automatically Collected
Information About Children
Our apps, Ad Services, and AlgoriX Properties are not intended for use or access by children or minors. We do not knowingly collect or solicit information from anyone under the age of thirteen (13). If you believe we have inadvertently collected information about a child under the age of thirteen (13), please contact us firstname.lastname@example.org.
4.2 HOW WE USE THE INFORMATION COLLECTED FROM OUR CLIENTS AND PROSPECTS
The information we collect on AlgoriX Properties are be used for:
4.3 CHART OF CLIENT OR PROSPECT INFORMATION PROCESSED – PURPOSES OF THE PROCESSING -LEGAL BASIS – DATA RETENTION
SECTION 5 – GENERAL INFORMATION
5.1 HOW WE SHARE THE INFORMATION COLLECTED ABOUT END USERS
The End Users data we collect is shared in relation to the use of AlgoriX Ad Services. Below, we detail when information is shared:
To Buyers and Advertisers: list here. We share information we collect on End Users in connection with our Ad Services to allow them to make decisions regarding buying advertising inventory on our publishers’ digital properties and other websites and applications, and for billing purposes, dispute resolution or fraud prevention. Moreover, this information, such as a device’s physical location, is also needed to analyze the effectiveness and performance of their advertising campaigns via our services. This also enables buyers and advertisers to provide End-Users with more personalized and relevant content.
To Our Clients’ Attribution and Analytics Partners: We may share end-user information, such as cookie ID, mobile device ID, or other unique identifiers with our clients’ attribution and analytics partners to validate and measure the success and effectiveness of ads delivered via our Ad Services.
To Clients (Agencies and Advertisers, or Demand Side Partners acting on their behalf) So they may provide targeted content and advertising to End Users on mobile websites and/or apps.
They also may use the data along with analytics companies, data management platforms that help DSPs maintain and use data, proximity solution providers, and other advertising technology providers, such as fraud prevention and performance measurement providers. These companies may, for example, provide targeted content and advertising to End-Users and others on third-party mobile websites and/or apps or other advertising media (such as email, direct mail, and display media).
To Execute Business Transfers. In the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings), the information may also be shared with a third party, as strictly necessary for the purpose of executing business transfers.
To Comply with Legal Requirements. If deemed necessary and appropriate, information may be shared (i) in line with applicable law, including laws outside the End-User’s country of residence, (ii) to comply with legal processes, such as subpoenas, warrants, and others; (iii) as required by government authorities, including and excluding government authorities of End-Users’ country of residence; (iv) to protect our business, rights, privacy, and safety, and those of our subsidiaries and Clients, and finally, (iv) to ensure our terms and conditions are enforced, (v) to pursue legal action and contain damages we may sustain in relation to such activities.
5.2 CONTROL AND OPT-OUT OPTIONS—DO NOT SELL OR SHARE MY PERSONAL INFORMATION
In connection with the GDPR, CCPA, and other relevant Privacy Laws, the AlgoriX Opt-Out process describes the steps you need to take to request the deletion or pull-out of data being used by our platform for interest-based advertising, and cross-device targeting purposes. We do not “sell” your information as that term is used in the CCPA and regulations, but you may opt-out of having your information shared for the purposes of targeted advertising or what is called “third-party segment” creation identifying audience segments with common demographics.
Opting-Out from Tracking Technologies Used for Interest-Based Advertising and Cross-Device Targeting:
You can opt-out by clicking the button below:
Please take note that this opt-out option is cookie-based. So if you change or update your browser, delete cookies, or switch to another device, you will have to repeat the process and opt-out again. Lastly, if your browser is using third-party cookie blockers, it may cause our opt-out option button to not work properly.
If you would like to opt-out of one of our Clients’ properties, you will find the opt-out process detailed in their site. You can usually find this information on their Privacy Policies or Cookie Policies.
Opting-Out of Interest-Based Advertising and Cross-Device Targeting on Mobile Devices for End Users
If you would like to opt-out of one of our Mobile Clients’ or AlgoriX’ mobile properties, you will find the opt-out process detailed in each application. You can usually find this information within your mobile app account settings.
Moreover, End-Users who would like to opt-out of being tracked for advertising purposes on any apps, can do the following:
Take note that the steps above are subject to possible changes made by the above platforms. If your device does not fall under the above categories, please check your device’s settings.
Opting-Out of Marketing Communications
If you would like to opt-out of receiving promotional messages from AlgoriX via direct email marketing, click the “Unsubscribe” button located at the bottom of the email. Otherwise, you may contact us here. If you are one of our Clients, however, you may still receive emails from us that are relevant to our business relationship.
5.3 THIRD-PARTY WEBSITES AND APPS
This Policy is limited to AlgoriX Properties and Ad Services. It does not cover, unless otherwise stated in this Policy, the privacy and information-collection practices of other third-parties, including our Clients or partners that use or link to our Properties and Ad Services.
When using our website, apps, and other properties, you may be directed to other websites, apps, and properties. Moreover, this policy does not cover the collection, usage, and disclosure of information by other organizations, such as Facebook, Twitter, LinkedIn, where AlgoriX may also have social media pages.
– Facebook : https://facebook.com/policy.php
– Twitter : https://twitter.com/en/privacy
– LinkedIn : https://linkedin.com/legal/privacy-policy
5.4 END USERS / CLIENTS / PROSPECTS RIGHTS
AlgoriX End-Users and Clients have the right to request access to, change, update, or delete personal information as required. According to applicable laws, a small fee to access and disclose this personal information may be charged, but End-Users will be informed beforehand should this be the case. EU End-Users requests will be dealt with free of charge, unless otherwise permitted by applicable regulation.
Moreover, End-Users can withdraw consent allowing us to collect and process personal information at any time. Doing so will not affect the lawfulness of any data processing we may have done before the consent is withdrawn or impact any processing done within the bounds of applicable laws that previously depended on that consent.
European Economic Area (EEA) residents also have the right to (i) object to the processing, limit the processing or request portability of their personal information according to GDPR regulation and (ii) complain to a data protection authority about AlgoriX’s collection and use of personal information.
To exercise those rights, email us at email@example.com
For more information about making a complaint, contact your local data protection authority via the information listed here.
5.5 DATA SECURITY
We use reasonable organizational, technical, administrative, and physical safeguards to protect the personal information we collect and process. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information and to help ensure that your data is safe and secure. However, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. If you have reason to believe that your data is at risk, please immediately notify us of the problem by contacting us here or emailing firstname.lastname@example.org.
5.6 INTERNATIONAL DATA TRANSFERS
AlgoriX is a global media and technology company, which headquarters are located in Singapore. AlgoriX servers are located in the US for the purpose of hosting and processing data collected in the US, in the EU (Frankfurt) for the purpose of hosting and processing EU End-Users data and in Singapore. When appropriate, this requires us to transfer your personal data outside the country where it was first provided, based on Standard Contractual Clauses provided by the EU Commission and the United Kingdom’s International Data Transfer Agreement, further to an assessment of Singapore regulatory framework regarding data access. Moreover, European End-Users data are only passed to European Demand Side Platforms (acting on behalf of Advertisers and Agencies) located in the EU and subject to GDPR.
SECTION 6 – CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
If you are a California resident, state laws including the California Consumer Privacy Act (“CCPA”) allow you to make certain requests about your personal information. Specifically, you may request us to:
The CCPA further provides you with the right not to be discriminated (as provided for in applicable law) for exercising your rights. Please note that certain information may be exempt from such requests under California law. For example, we need certain information in order to provide our services to you. We also will take reasonable steps to verify your identity before responding to a request. In doing so, we may ask you for verification information so that we can match at least two verification points with information we maintain in our files about you. If we are unable to verify you through this method, we shall have the right, but not the obligation, to request additional information from you.
Please also note that if your personal information has been collected by us as a result of a your use of Client’s services, we collect and maintain your personal information under the directions of the relevant Client. If these circumstances apply to you and you wish to access or delete any personal information that we have collected about you, please direct your query to the relevant Client as this may expedite the completion of your request. We nevertheless provide reasonable assistance to our Clients to give effect to consumer choices as appropriate and required by applicable laws.
The CCPA provides certain rights if a company “sells” personal information, as such term is defined under the CCPA. We do not engage in activities that would be considered “sales” of personal information under the CCPA and you may “opt-out” of certain sharing your personal information as described in Section 5.4 above.
Shine the Light Disclosure: The California “Shine the Light” law gives residents of California the right under certain circumstances to request information from us regarding the manner in which we share certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes.
If you would like further information regarding your legal rights under California law or would like to exercise any of them, or if you are an authorized agent making a request on a California consumer’s behalf, please contact us at email@example.com.
Browser “Do Not Track” Signals. As discussed above, AlgoriX is a member of the IAB Multi-State Privacy Agreement which has established technical signals to communicate your elections when you use Choice Mechanisms such as opting out of interest-based advertising and cross-device targeting using the methods described above. We do not recognize or respond to any other signals, such as browser “do not track” signals, because no industry standard developed for handling those signals.
We will review and update this Policy to reflect changes to our privacy practices and will note the date of its most recent revision at the top of this Policy. Please check our Policy regularly to ensure you have read the latest version and to stay informed of our privacy practices. We encourage you to review this Policy frequently to be informed of how AlgoriX is protecting your information.
SECTION 8 – CONTACT US
You may also contact our DPO at: firstname.lastname@example.org
You may also contact our representative in the European Union at: email@example.com
EU End-Users may also contact the EU data protection authorities which list is available here : https://edpb.europa.eu/about-edpb/about-edpb/members_en
You may also contact us in writing at:
AlgoriX Technology Pte. Ltd.
Cross Exchange Street, 18 Cross St, #02-101
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As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.
Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.
Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.
Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.
A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.
Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.
At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.
With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.
Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.