AlgoriX Returns to DMEXCO 2026: Turning Complexity Into Performance

AlgoriX is heading back to Cologne for DMEXCO 2026, taking place on September 23–24 at Koelnmesse. Visit us at Hall 06.1 | Stand A020 to meet our team and explore how AlgoriX is helping publishers and advertisers turn programmatic complexity into stronger performance.

Planning your DMEXCO schedule? Book a meeting with the AlgoriX team now.
Button to schedule an appointment with AlgoriX at DMEXCO 2026

Turn Complexity Into Performance

Programmatic advertising continues to offer more possibilities, but with those possibilities comes greater complexity. For publishers and advertisers alike, the challenge is no longer simply accessing more opportunities. It is identifying the right ones, optimizing them effectively, and maintaining the visibility and control needed to make better business decisions.
That is the idea behind our theme for DMEXCO 2026:
Turn Complexity Into Performance.
Smarter monetization. Greater control. Better outcomes.
At AlgoriX, we connect quality demand, optimize every opportunity, and give partners greater control over performance. Our technology is backed by hands-on business expertise, helping partners turn the complexity of today’s ad tech landscape into measurable value.

See Performance in Practice

At our booth, visitors will also have the opportunity to hear directly from AlgoriX partners about their experiences working with our team and the impact our collaboration has had on their businesses.
Because performance is more meaningful when the results speak for themselves.

Meet, Recharge, and Create

DMEXCO is packed with meetings, conversations and new ideas, so we are also bringing back the AlgoriX Chat & Chill Cafe. Stop by for a coffee or a quick break between sessions, meet our team in a more relaxed setting, and continue the conversations shaping the future of digital advertising.
Visitors can also take part in Sign Your Success, a small interactive experience inspired by the signals, goals and possibilities that drive us forward. We will keep the details under wraps for now. You will have to visit the booth to create yours.

Meet AlgoriX at DMEXCO 2026

September 23–24, 2026
Koelnmesse, Cologne
Hall 06.1 | Stand A020
Whether you are looking to strengthen monetization, gain greater control over your programmatic strategy, or simply compare notes on where the industry is heading next, we would love to connect in Cologne.
Book a meeting with the AlgoriX team at DMEXCO 2026.

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Pranav Kataria

Senior Director, Programmatic Strategy

As the Senior Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

Ray Xia

VP, AlgoriX Partner Studio

Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

Naomi Li

VP, Research and Development

Naomi Li has a decade’s worth of experience in research and development for the adtech industry. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

Frederic Liow

Chief Revenue & Operations Officer

A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

Xinxiao Guo

Chief Operation Officer

Equipped with a decade’s worth of experience in global product operation as well as a deep understanding of emerging markets, Xinxiao brings her expertise in mobile traffic monetization and programmatic advertising to the table. Before her role at AlgoriX, she was a core member of iQIYI’s research and development unit. After that, she moved to Baidu as Head of Programmatic Advertising.

At present, she is AlgoriX’s co-founder and Chief Operation Officer. Together with the team, she aims to help game developers effectively reach global audiences and implement better monetization strategies.

Ruiz Xie

Chief Executive Officer

With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.