The Importance of User Engagement in App Monetization
Mobile advertising is crucial in generating income for developers and publishers, determining the success or failure of apps and games within a highly competitive market. Research reveals that, in addition to in-app purchases and subscriptions, an overwhelming majority of the highest-earning games rely on advertisements as a monetization strategy. To maximize earnings, however, it’s vital […]
Understanding the IAB TCF: A Guide for Publishers, Advertisers, and Ad Tech Companies
As more users realize what’s at stake if their information leaks, there’s a greater push for data privacy and security. For this reason, government regulators have implemented more explicit guidelines and restrictions for data collection, use, and storage. Since its implementation in 2018, many aspects of the GDPR have changed. While it has been implemented […]
AlgoriX Joins IAB’s Multi-State Privacy Agreement to Stay Ahead of US Privacy Regulations
As a long-standing member of IAB Tech Lab, AlgoriX is delighted to announce we have signed the Interactive Advertising Bureau’s (IAB) Multi-State Privacy Agreement (MSPA). This framework aims to aid ad tech industry players meet compliance requirements for privacy regulations in participating states in the United States. By becoming an MSPA signatory, AlgoriX agrees to abide by a […]
Guide to IAB’s Multi-State Privacy Agreement (MSPA): What It Means for Publishers and Advertisers
The current landscape of user privacy is rapidly evolving due to the increasing number of privacy regulations worldwide. Organizations are facing challenges in protecting personal data and meeting regulatory requirements. With more and more users demanding greater privacy and transparency, businesses must adapt and comply.The changing legal landscape of consumer data privacy laws like the […]
Programmatic Connected TV (CTV) Advertising: How it Works and Why it Matters
Programmatic Connected TV (CTV) advertising is revolutionizing the way brands reach their target audiences. By using CTV, advertisers can access a massive range of viewers across different devices and platforms with greater precision and accuracy than ever before. This article will explain how programmatic CTV advertising works, its advantages, and why it matters to businesses […]
AlgoriX’s SDK Update Tackles New Monetization Challenges to Deliver Higher Revenues
AlgoriX is excited to announce the release of our new SDK, which includes updates to tackle monetization challenges in 2023. As a mobile app developer, it’s no secret that in-app advertising is a crucial component of your app’s monetization strategy. However, with ever-changing regulations and increasing competition, it can be a challenge to ensure that your […]
The Benefits of Using Offerwalls for Publishers in 2023
In today’s increasingly crowded and competitive digital advertising space, publishers constantly seek new ways to engage with users and monetize their content. There are tons of ad formats in the market. Yet, one that’s often overlooked and underutilized is offerwalls. Before rewarded video ads, the pioneer of opt-in rewarded advertising in mobile games was offerwalls. […]
AlgoriX Wraps Up GDC 2023, Shares Game Monetization Expertise to Developers
From March 21 to 25, 2023, the AlgoriX team joined over 28,000 game industry professionals and enthusiasts at the Game Developers Conference (GDC) 2023 held in San Francisco. During the event, we experienced the latest in gaming technology and tested multi-platform games developed by popular publishers as well as up-and-coming indie developers. However, the topic that drew […]
How You Can Maximize the Use of ChatGPT and AI in Advertising This 2023
Thanks to the emergence of artificial intelligence (AI), the world of advertising is no longer the same. Now, AI technology is an integral part of digital marketing. It’s not only being used to personalize content and calls to action, but it also makes tons of ad tech processes more efficient. With AI-based technologies, such as […]
Here’s Why Now Is the Best Time to Seek for an Alternative User Identity Solution
With proliferating data regulations, there’s an urgent need for an alternative to user identification for advertising that relies on third-party cookies. This is part of a greater industry mandate that requires every ad tech player to uphold user privacy and comply with relevant regulations while collecting and managing user data. Therefore, everyone must handle personal […]
