2022 Mobile Ad Trends To Watch Out For
Most consumers nowadays rely on their smartphones and tablets to stay in the loop wherever they are. They use these devices to browse, shop, and play. For most marketers, it’s an important detail that must be considered when rethinking digital marketing strategies. Marketers and developers should have a mobile-first approach to their campaigns to help […]
Mobile Gaming Trends to Anticipate this 2022
What are the mobile gaming trends that will rule this 2022? Here’s our take. The explosion of mobile gaming spanned several years. As the pandemic forced people to stay cooped up in their homes, many resorted to mobile gaming to ease their worries and while away the hours. This demand for mobile games became apparent, […]
The Algorian Way: Senior Partnerships Manager Jenny Lee on Driving Success through Partner Segmentation
What is the Algorian Way? The Algorian Way is paved with excellence, hard work, and limitless innovation. In this series of candid interviews, we get up close and personal with the people working tirelessly behind the scenes to deliver you topnotch monetization and outstanding ROIs. Through this, we hope to showcase our passion and vision for the future […]
Has CTV Reached Its Limit? Here’s Our 2022 CTV Prediction
What’s our CTV prediction for 2022? If there’s one thing that exploded in 2020, it’s Connected TV (CTV). In the US, as much as 40% of adults watch CTV, and a good number of them watch ad-supported content. For this reason, eMarkert estimates CTV ad spending in the US to reach US$18.29 billion by 2024. In […]
Trucker Path Sees a 250% Increase in eCPM with AlgoriX Across Key Ad Formats
The Challenge As a company that continuously seeks to improve the day-to-day quality of life of its end users, Trucker Path, the North American trucking industry’s most comprehensive and fastest growing mobile app for truckers, was determined to find a more streamlined monetization solution that can not only deliver higher revenues and relevant, high-quality campaigns but […]
Will an Open Ad Exchange Benefit CTV Buyers and Sellers?
The growth of connected TV (CTV) ad buying and selling has been unprecedented. The surge in CTV advertising dollars is moving at the speed of light. Data from eMarketer estimated that as much as 33% of households in the US would no longer use pay TV connection within three years. As such, CTV ad buying has become highly competitive. […]
What is Content Metadata and Why It Matters for CTV Advertising?
Investing in content metadata is one of the critical areas that can impact your CTV advertising strategy. Find out why it matters to you.
Brexit and GDPR: Changes Advertisers Should Brace For
While the United Kingdom officially withdrew from the European Union (EU) on the 31st of January 2020, some changes in the rulings are yet to be finalized. For advertisers, the primary concern of Brexit is the General Data Protection Regulation (GDPR) that has transformed the course of marketing as it highly depended on data. One […]
5 Best Practices for Planning CTV Advertising
Connected TV is skyrocketing in popularity. From merely an opportunity to land viewership, it has grown to become a can’t-miss strategy for monetization. This is because it covers over one-third of all household viewership in the US. During Q4 of 2020, many companies banked on CTV advertising for their holiday campaigns with considerable gain. However, […]
Changing Landscape of Game Design and Monetization Amid Privacy Changes
Recent changes in the privacy policies of Google and Apple are already creating enormous waves in the game design and monetization market. Advertisers relied heavily on the Identifier for Advertiser’s (IDFA) ability to earmark relevant and premium users. Changes in the policy disrupted entire ecosystems on which the mobile gaming industry previously relied on, thus requiring changes […]
