AlgoriX Joins Prebid.org to Provide Publishers with More Efficient Monetization Solutions
SINGAPORE, AUGUST 2021 [ExchangeWire] — AlgoriX, an independent global media and technology company, becomes a community member of Prebid.org as part of the company’s push for greater industry collaboration and transparency. In doing so, AlgoriX makes it easier for publishers to use header bidding solutions to further increase their revenues. At present, most major publishers […]
The Absence of Third-Party Cookies Paves the Way for Scaling CTV
For the past 25 years, digital advertising has been lauded for its ability to create targeted ads and track results to improve campaigns. Traditional broadcast TV, on the other hand, is generally used for its ability to reach more people. Its programming and provision of intense ad experience made up for its lack of ad […]
Google’s Ad Tracking Limit: How Does it Differ from Apple’s IDFA
Privacy is a big issue, particularly among mobile users. Concerns about mobile ads ruining user experience have caused quite a stir among advertisers. At the recent annual Google developer conference, the tech giant announced they would roll out additional features that would allow mobile users to limit ad tracking, curbing the Android operating system’s (OS) […]
