Advertising Video-on-Demand (AVOD): Why It’s the Future of TV
In recent years, subscription video-on-demand (SVOD) services have been the go-to model for most streaming platforms. TV consumption changed dramatically, with streaming services such as Hulu and Netflix becoming household names. According to Statista’s estimates, SVOD subscriptions can reach 1.7 billion by 2027. But this doesn’t mean new ad-supported platforms and services don’t have a place […]
3 Examples of Mobile Advertising That Work
The world of advertising is unpredictable. It’s fast-paced and ever-changing. It needs to be. To remain relevant, brands must make sure they know the latest mobile advertising trends to make necessary adjustments. Unlike in other industries, the pandemic helped fuel mobile advertising’s expansion. In fact, the mobile industry was among the handful that had a “business as […]
Here’s What You Need to Know About VAST Tags
Video advertising has been gaining popularity over the years. It’s understandable as many publishers and advertisers realize that it’s a potent revenue generator. And this is all thanks to the increasing adoption of VAST (Video Ad Serving Template), which allows video players to align with third-party ad servers and make their content more personalized. Over […]
Google Delays Third-Party Cookie Removal: What Does It Mean For You
Google delays, once again, its decision to remove third-party cookies for advertising. The anticipated replacement is planned for late 2023, but according to its latest update, the tech giant is holding it off until 2024. In a blog post, Google’s VP of Privacy Sandbox, Anthony Chavez, claims that the company has received feedback that the digital advertising industry […]
What Makes Hyper-Casual Game Mechanics Tick this 2022
It’s a fact that most game developers are looking at investing in hyper-casual game mechanics to increase revenue. In the past years, hyper-casual game mechanics have been the go-to of many casual and passive gamers. Most hardcore gamers still dedicate their time to consoles and PCs. But mobile gaming is now getting a lot of […]
Why It’s the Right Time to Invest in CTV Advertising
Let’s face it: CTV advertising is big and will only get bigger as more and more publishers and advertisers leverage its reach. The IAB’s outlook report shows that digital video advertising spend reached 49% in 2021 and will gain an additional 26% in 2022. The Connected TV (CTV) ad spend is found to have an increase of […]
In-App Monetization: 5 Best Strategies So Far in 2022
In-app monetization strategies remain one of the trickiest for both advertisers and publishers. While apps can help brands increase their reach and visibility and bring in more revenue, not everyone fully understands how it works. Think about it — gaming and news apps can both be used to achieve your sales and marketing goals. However, […]
5 CTV Advertising Mistakes to Avoid
Are you sure you’re not making these CTV advertising mistakes? It’s a fact that 2022 is a big year for connected TV (CTV). A factor driving its growth is the audience’s strong desire to remain connected to the internet even while consuming the usual content on their screens. In short, TV still has a stronghold […]
The Algorian Way: How Supply Operations Lead Shiyang Zhang Banks on Teamwork to Quickly Adapt to Industry Trends and Maintain AlgoriX’s Competitive Edge
What is the Algorian Way? The Algorian Way is paved with excellence, hard work, and limitless innovation. In this series of candid interviews, we get up close and personal with the people working tirelessly behind the scenes to deliver you topnotch monetization and outstanding ROIs. Through this, we hope to showcase our passion and vision for the future of ad […]
How AlgoriX Maintained High Video Ad Quality Standards to Protect Trusted Partner Relationships
Overview AlgoriX is an independent global media and technology company serving adtech clients. The company is based in Singapore with local operations in the United States, South Korea, Vietnam, India, and China. AlgoriX’s offerings cover three core products that serve the needs of publishers, buyers, and advertisers: ● AlgoriX Exchange – a programmatic ad exchange that delivers monetization and […]
