The Power of Women in Ad Tech: AlgoriX Celebrates International Women’s Day
Honoring International Women’s Day, we’d like to acknowledge the pivotal role women have played in shaping AlgoriX’s journey as a global media and advertising technology company. Our 2024 global workforce demographics underscore this impact, highlighting women’s advancement into pivotal leadership roles and their successful incursion into areas traditionally dominated by men, such as software engineering […]
AlgoriX at MAU Vegas 2024: Hitting the Jackpot in the Era of AI and Data Privacy
Get your dices rolling! AlgoriX is thrilled to kick off 2024 as one of the sponsors of Mobile Apps Unlocked (MAU) 2024. This industry-leading conference will take center stage at the iconic MGM Grand, Las Vegas from April 2 to 4. We invite you to join us and engage in meaningful discussions centered on the evolving […]
Embracing the Cookieless Future: A Deep Dive into Google’s Privacy Sandbox Initiative
The digital landscape is at the precipice of a significant shift as third-party cookies restricted by default for 1% of Chrome users , signaling a new era of online privacy and user data protection. This profound change poses significant implications for advertisers, publishers, and internet users. The End of Third-Party Cookies: Implications The traditional reliance […]
Navigating Digital Privacy: An Explainer on Global Privacy Platform
Protecting data privacy is vital in today’s digital era, primarily to uphold individual rights and maintain personal autonomy, allowing individuals to control their personal information. It fosters trust in digital platforms, essential for the healthy functioning of the digital economy. For businesses, it’s not just about legal compliance with regulations but also about maintaining customer […]
2024 Adtech Trends: Navigating the Future of Advertising Technology
In the ever-evolving world of advertising technology, 2024 can be a pivotal year marked by rapid change and significant challenges. The rising demand for socially responsible branding, a concern for 45% of consumers, adds another layer of complexity. There are expectations for brands to take meaningful stances on social issues, aligning with the values of […]
Navigating Transformation: AlgoriX 2023 Wrap-Up
In 2023, “transformation” emerged as the defining theme for the ad tech industry. The challenges of a post-Covid landscape compelled adaptation, while the rise of disruptive technologies prompted a reevaluation of our existing advertising strategies. From integrating AI-generated content in marketing to adjusting audience targeting methods in response to evolving privacy regulations, the ad tech […]
Ethical AI in Holiday Advertising: Balancing Personalization and Privacy in the Festive Season
The holiday season is when advertising seems to be at its most vibrant and persuasive. But have you ever considered the role of artificial intelligence (AI) in shaping these advertisements? As we dive into the festive season, a crucial conversation emerges. How do retailers balance the benefits of AI-driven personalization with the ethical considerations of […]
Black Friday Week Insights: Unlocking Opportunities for Holiday Revenue Boost
As we look back on Thanksgiving week, a period also marked by the shopping phenomena of Black Friday and Cyber Monday, it’s clear that it’s more than just an opportunity to unwind and spend time with family – it’s a global spending event of epic proportions. This year, we’ve seen the combined sales for these […]
Navigating the Green Frontier: Sustainability as a Competitive Advantage in Ad Tech
The ad tech industry finds itself in a unique position of scrutiny as the world grapples with an urgent need for environmental sustainability. The global conscience has shifted, and sustainability is now a non-negotiable aspect of business and societal conduct. This elevated consciousness has put industries across the board under the microscope, and the ad […]
AlgoriX’s SaaS Solution Highly Commended by Industry Expert Panel at The Wires Awards 2023
On November 9, 2023, ExchangeWire, a premier business publication on media, marketing, and commerce, hosted its seventh annual The Wires Awards 2023 at One Marylebone in London. This prestigious event, attended by more than 300 of the brightest minds in ad tech, seeks to honor those blazing trails and shaping the future of advertising with […]