From Black Box to Glass Box: How Technology Is Rebuilding Trust in Digital Advertising
Programmatic advertising was built to make buying media easier. Yet the latest transparency audit from the Association of National Advertisers (ANA) found that only 36 cents of every ad dollar that enters a demand-side platform actually reaches a person’s screen. At the same time, a UK study reports that public trust in advertising is stuck […]
AdTech Trends to Watch at ChinaJoy 2025 and Where to Discuss Them
ChinaJoy 2025 starts at the Shanghai New International Expo Centre on 1 August, now less than ten days away. The event will overflow with game launches, latest hardware, and new marketing ideas. Beyond the new game trailers and hardware reveals, ad-tech teams want to know which trends everyone will be talking about in the hallways. […]
ChinaJoy in Shanghai 2025 | The AlgoriX Survival Guide
We have shown up at ChinaJoy for several years in a row. Each visit has taught us something new about heat, queues, and the need for a quiet place to talk business. After the hectic outing we decided to open a small retreat inside the venue. Last year that idea became the AlgoriX Chat & […]
Axis & AlgoriX Partner to Expand Access to Premium In-App Supply
Axis, a global programmatic platform helping publishers unlock the full value of their inventory, has announced a strategic partnership with AlgoriX, an independent global media and technology company that offers publishers and advertisers best-in-class advertising solutions, delivering performance at every consumer touchpoint. This partnership aims to expand access to premium in-app inventory for performance advertisers […]
Meta Hits the Auto-Pilot Button: What Marketers Need to Do Now
The News—What Just Happened? Last week Meta confirmed its goal: by the end of 2026, an advertiser will be able to hand the platform a simple prompt or product image and have AI handle everything—creative concept, copy, visuals, targeting, budget shifts, the lot. The announcement, of course, incited varying reactions across the industry, as featured […]
AlgoriX and LiveRamp partner to accelerate addressability for the mobile advertising ecosystem
SINGAPORE – AlgoriX and LiveRamp, the leading data collaboration platform, announced a multifaceted partnership to accelerate the cookieless transition for the digital advertising ecosystem. AlgoriX will enable global customers of its demand-side platform (DSP) and supply-side platform (SSP) to transact on LiveRamp’s RampID, as well as incorporate LiveRamp’s Authenticated Traffic Solution SDK into the AlgoriX SDK to accelerate […]
AlgoriX at DMEXCO 2023: Shaping the Future of Ad Tech Together
Get Ready for a Power-Packed Experience with AlgoriX at DMEXCO 2023! Join us as we dive into the future of ad tech at DMEXCO 2023 – Europe’s leading event for digital marketing and tech innovation. Together, let’s explore the dynamic landscape of advertising technology in a post-COVID, privacy-first world. Connect, Collaborate, and Create Value We’re […]
AlgoriX Ignites China Joy 2023, Unleashing Monetization Expertise in Back-to-Back Events
ChinaJoy, the largest gaming convention in China, has made a triumphant return after a three-year break, attracting game enthusiasts from all corners of the globe. Not to miss any of the action, the AlgoriX team also took part in the week-long series of events, where our monetization experts shared valuable insights into revenue growth strategies, […]
AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC and Launch AlgoriX SDK
SINGAPORE, JULY 13, 2023 – AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s Mobile solution. As the sole Asian company in Prebid’s global task force, AlgoriX is leveraging its mobile advertising expertise to support Prebid.org in further developing their Prebid solution […]
Going to ChinaJoy 2023? Join AlgoriX’s Monetization Sessions in Shanghai!
Get ready, game industry enthusiasts! Shanghai’s scorching hot summer awaits you at ChinaJoy 2023! After a three-year hiatus, the doors have reopened, inviting gamers from around the world to join in on the excitement. Not to be outdone, we at AlgoriX are also joining in the fun! We’re thrilled to announce a week-long series of […]
