ChinaJoy 2025 starts at the Shanghai New International Expo Centre on 1 August, now less than ten days away. The event will overflow with game launches, latest hardware, and new marketing ideas. Beyond the new game trailers and hardware reveals, ad-tech teams want to know which trends everyone will be talking about in the hallways.
To help focus those talks, we have gathered the three trends that will matter most this year.
If you want to compare notes in person, drop by the AlgoriX Chat & Chill Café beside Entrance Hall 2 for a complimentary coffee and a quiet table for insightful conversations.
Privacy-First Programmatic
Google has confirmed that Chrome will keep third-party cookies and will not introduce the proposed “user-choice” prompt. Users can continue to manage tracking in the browser’s existing privacy settings, while Privacy Sandbox APIs such as Topics and Protected Audience remain in optional testing pending further regulatory review.
Even so, usable signals keep shrinking. Safari and Firefox still block third-party cookies by default, and global privacy rules tighten every quarter. Against that backdrop, the IAB State of Data 2024 survey shows 84% of buyers boosting investment in first party data, clean rooms, and contextual tools. These approaches are no longer experimental; they are quickly becoming baseline expectations for addressable media.
Key discussion points:
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How can consent strings travel through every partner in the chain without slowing delivery?
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Which contract clauses best balance first-party data sharing and user privacy?
In Game Advertising Moves Center Stage
The games business attracts more monthly users than either streaming video or social media, and advertisers are following. An IAB outlook study projects that worldwide spend on in game placement will top 11 billion US dollars in 2026, up from roughly 7 billion in 2023.
Measurement standards have caught up. The new IAB Gaming Measurement Framework defines formats and baseline metrics so brands can compare results across titles with confidence.
Key discussion points:
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Which creative treatments feel truly native to gameplay rather than disruptive?
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How should brands compare viewability and exposure time across different game genres?
AI Driven Supply Path Curation
Programmatic auctions can spray millions of bid requests each second; machine learning is being deployed to separate quality paths from noise. The IAB Tech Lab 2025 Roadmap places supply chain integrity at the center of its standards work, stressing diligence and transparency signals at every hop. Earlier this year, we unpacked the same point in our own piece “The Rise of Ad Curation: Ensuring Quality and Relevance in a Privacy-First Era,” where we show that proactive filtering of bids and creatives cuts waste, strengthens brand safety, and keeps performance high even as privacy rules tighten
Industry case studies presented at recent IAB events show double digit gains in return on ad spend after redundant inventory is filtered out by predictive models. So expect exhibitors to showcase dashboards that score each impression for quality, carbon footprint, and latency before a bid ever fires.
Key discussion points:
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How can AI scoring coexist with human review to prevent bias？
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Which metrics clearly prove that curated paths lift ROAS and cut carbon impact?
Meet Us at the AlgoriX Chat & Chill Café
Our experts are ready to discuss these topics with you. Visit the AlgoriX Chat & Chill Café beside Entrance Hall 2 on 1–2 August for complimentary coffee and a calm spot to turn ideas into action.
Reserve your slot in advance so you can settle in and make the most of every conversation: https://do-6051041.hs-sites.com/algorix-at-chinajoy-2025
See you in Shanghai.
