How Can Advertisers and Publishers Leverage OTT and CTV During the COVID-19 Crisis?
The threat of the coronavirus continues to wreak havoc across many industries. For digital advertisers, however, the COVID-19 presented a valuable opportunity that they should not miss. With many people staying at home and looking at ways to entertain themselves, TV and streaming viewership enjoyed an expected surge. Given this, advertisers are now banking on […]
Conquering In-App Video Ads: Should You Use VPAID or VAST?
The current landscape of mobile video viewing continues to follow an upward pattern, with more people spending as much as 40 minutes consuming video content using their mobile phones on a daily basis. Despite how some of the online streaming providers such as Amazon Prime, Disney+, and Netflix offer their services via subscriptions, there are […]
Header Bidding: Why It Matters for Publishers
You have probably encountered header bidding and wonder if this trend is worth your time and attention. In programmatic advertising, it is one of the rapidly developing trends that can make a difference in anyone’s campaign. But, what exactly is header bidding and why publishers should consider it a game-changer? What is Header Bidding? […]
Seize These OTT Advertising Opportunities Right Now
Much has changed in the over-the-top (OTT) landscape. Since its existence over a decade ago, it has successfully ushered a multitude of subscription and ad-supported video-on-demand opportunities. It has also become a primary mode of advertising strategy that is currently shaping the industry. Due to this, as much as 60% of advertisers are committed to […]
Q1 Checkup: Are Your Strategies Aligned with the Top In-App Advertising Trends for 2020
As the first quarter of the new decade has passed, it is worth noting that the current landscape of digital advertising continues to gear towards mobile devices and installed apps, which are mainly dominated by both Facebook and Google. Given this, numerous publications and experts are citing the importance and benefits of launching mobile in-app […]
E-commerce Startups Driving the Growth of Digital Advertising
If there is one industry that seems to attract the most significant growth, it is the digital advertising sector. In 2019 alone, the total market share of digital advertising was worth US$166 billion and is expected to reach the US$350 billion of valuation by 2026, with a compound annual growth rate (CAGR) of 18.5%, based […]
The Impact of Behavioral Targeting on Ad Revenue
How do you measure the success of your ad campaign? As advertising is not an exact science, there is no one way of determining whether the marketing methods are hitting the right mark. However, it can all boil down to the ad revenue. As such, advertisers would rely on campaigns that convert and make money. […]
What’s Next for Display Advertising?
For display advertising, 2019 was a tumultuous year. From third-party cookies’ restrictions and advertising innovations, such as digital out of home (DOOH) and connected television (CTV), advertisers are forced to shift their gears when it comes to reaching their audiences better. As such, many are questioning – where is digital advertising headed to this 2020? […]
Online Advertising Ethics: The Need for Sound Policies and Regulation
Part of the Internet Advertising Bureau’s (IAB) discussion during the 2020 Annual Leadership Meeting is the call for sound regulation policies amid the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act. When you come to think of it, advertising, like any other industry, should be heavily regulated. In the absence of regulation, […]
Getting Your Business Off the Ground: How Geolocation Mobile Marketing Can Help
In the past years, a surge in the use of the Internet caused a major shift in the business processes of organizations. No matter the business size, business owners have to deal with stiffer competition and stricter regulations. As such, marketers need to amp up their creative techniques to edge out their competitors and benefit […]
