The Absence of Third-Party Cookies Paves the Way for Scaling CTV

The Absence of Third-Party Cookies Paves the Way for Scaling CTV

For the past 25 years, digital advertising has been lauded for its ability to create targeted ads and track results to improve campaigns. Traditional broadcast TV, on the other hand, is generally used for its ability to reach more people. Its programming and provision of intense ad experience made up for its lack of ad […]