Supply-Path Optimization 2.0: Why Programmatic Efficiency Now Depends on Quality, Transparency, and Control

AlgoriX blog banner for “Supply-Path Optimization 2.0,” featuring a teal and midnight blue background with an isometric SPO platform and connected programmatic supply paths.

Executive Summary Supply-path optimization, or SPO, has traditionally been understood as a way to simplify the programmatic supply chain, reduce unnecessary intermediaries, and improve cost efficiency. That definition is no longer enough. As programmatic advertising becomes more automated, fragmented, and outcome-driven, SPO is evolving into a broader discipline: one that evaluates not only the shortest […]