Programmatic Connected TV (CTV) Advertising: How it Works and Why it Matters

A banner with the headline "CTV Advertising: What You Need to Know" features a graphic of a television screen with various streaming logos, surrounded by statistics and data points related to the rise of connected TV advertising.

Programmatic Connected TV (CTV) advertising is revolutionizing the way brands reach their target audiences. By using CTV, advertisers can access a massive range of viewers across different devices and platforms with greater precision and accuracy than ever before. This article will explain how programmatic CTV advertising works, its advantages, and why it matters to businesses […]