SKAdNetwork API (SKAN 4.0): Here’s Why It Matters to iOS Publishers

SKADNetwork (SKAN 4.0): Why it matters to publishers

In the latest Worldwide Developers Conference (WWDC), Apple finally launched its SKAdNetwork 4.0 (SKAN 4.0), which they earlier hinted at in June. This new rollout applies to iOS 16.1 and iPad OS 16.1, featuring tons of new features for app developers and ad networks. This may be an exciting update. However, like any new iteration, […]