Why It’s the Right Time to Invest in CTV Advertising

why it's the right time to invest in ctv advertising

Let’s face it: CTV advertising is big and will only get bigger as more and more publishers and advertisers leverage its reach. The IAB’s outlook report shows that digital video advertising spend reached 49% in 2021 and will gain an additional 26% in 2022. The Connected TV (CTV) ad spend is found to have an increase of […]