How can research maximize an ad's impact?

How Research Can Maximize Your Advertising Campaign’s Impact

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In an Internet-driven world, many advertisers would often rely on the “virality” of their campaigns. The more each post is talked about, the better it is. This is why some content marketing posts would have click-bait titles, and marketers would rely on enticing headlines yet fall short on the content. This practice, however, can often fire back. When the target audience feels like they’ve been misled, they can quickly lose trust. This trust is highly crucial for advertisers and brands, as it can bridge the connection between consumers and producers.


How can advertisers make sure that their campaigns live up to users’ expectations? How can they make sure that their advertising campaigns are right and apt? Research. Research is critical for any campaign. If you lack research about a topic, then the content and campaign will most likely be dry and lacking. Alternatively, doing in-depth and meaty research can give your audience that much-needed insight, hook them, and set your name in the industry as a thought leader. In this post, we’ll tackle some well-researched ads that made a significant impact.


Examples of Well-Research Ad Campaigns


1. GAP’s Instagram Ad


GAP is one of the brands trying hard to get millennials to consider them as a go-to ready-to-wear brand. In an effort to gain more consumers, they turned to Instagram and mobile ads. Through their research, the brand found that most millennials have a fear of missing out (FOMO). They banked on this by making their ads as inclusive as possible. With their interactive Instagram ad, they were able to lure millennials to become part of their logo remix launch via a carousel ad that is viewable on mobile. The ad was such a hit, the brand’s click-through rate increased by 73% compared with their old mobile ads.


2. Samsung’s S6 Interactive Ad


When Samsung launched its Samsung S6 phone, it wanted to make sure the ads would create an impact among its users. They researched and found the most pressing problem their consumers had to deal with was battery life. Given this information, they created an expandable interstitial ad highlighting the phone’s capability for fast charging.

The ad they created allowed users to experience this “supercharging” capability through interactive advertisements in their mobile phones. The goal is to lure Samsung users into upgrading and non-Samsung users to convert.


3. Headspace’s Colorful Ad


Headspace is another example that shows how research can have a tremendous impact on ad campaigns. Armed with the knowledge that about 40 million people suffer from stress and how meditation can help ease the symptoms, they identified Instagram users that may be suffering from anxiety and served them colorful ads that infused storytelling. It used call-to-actions (CTAs) and simple messaging that targeted their audience.


Taking a cue from these campaigns, advertisers can replicate these successful mobile ad campaigns with proper research into their target audience.


Learn how AlgoriX can help advertisers gain more with their campaigns. Contact us now and let our associates help you.

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As the Associate Director of Programmatic Strategy, Pranav brings over 8 years of experience in the adtech industry working with Publishers, DSPs, Agencies, and Advertisers from global regions to improve their monetization, performance, and strategies. With great understanding of the mobile market, his expertise lies in analytics, account management, strategy, and ad sales. With this refined skill set, he brings customer-centric mindfulness that enables growth and innovation.

Before joining AlgoriX, his keen business perspective and skills have earned him opportunities to work across different organizations and verticals in the advertising ecosystem; be it improving the processes, sales enablement, and managing client relationships.

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Ray Xia was a mainstay at Tencent Games, having worked at the company for 13 years. There, he took on various roles including backend developer, application development manager, and game producer. During this time, he actively participated in the development and operation of popular titles such as QQ Pet, QQ Pet Fight, and games involving the Naruto franchise. To date, these games have over 10 million daily active users. Through this rich well of experience he has accumulated covering all aspects of game development and operation, he aims to spearhead more creative endeavors via AlgoriX Studios.

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Naomi Li has a decade’s worth of experience in research and development for the adtech industry. She started her career at Baidu where she was mainly responsible for the Automation Testing of the Baidu Fengchao Ad Search Engine. There, she focused on the fields of overlapping experiment infrastructure, rich media ads rendering, and ad antispam technology. Moreover, as part of Baidu’s International Group, she led the research and development of various monetization and advertising mechanisms for Baidu’s overseas app store, SDK, and AdNetwork. At present, she is responsible for the overall direction of AlgoriX’s R&D efforts, which include product planning, technical architecture design, and talent training.

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A veteran in the digital advertising industry, he began his career during the early days of the dotcom era. To date, his passion for the digital industry is still as strong as ever (and getting even stronger). Spanning twenty years of his digital career, he has worked for leading companies like Nielsen, MRM McCann, Omnicom Media Group, Millward Brown and Smaato. Currently, Frederic is the revenue officer for AlgoriX spearheading global revenue growth, business expansion and strategic partnerships. He has set up and built AlgoriX’s global mobile ad exchange, hiring talents, establishing best practices, and injecting global industry standards into the company. Prior to his current role, he was the Head of Demand for Smaato, overseeing the demand business and operations in APAC. Frederic is currently based in our Singapore HQ.

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With nearly 20 years of business experience, Ruiz Xie founded AlgoriX with the vision of creating a global advertising platform and entertainment ecosystem. Through AlgoriX’s services, he aims to create a more inclusive tech ecosystem by providing customized solutions that meet the needs of businesses at every stage. At the same time, through AlgoriX Studios and its third-party partner studios, the company is currently bringing to life a greater goal of providing a comprehensive entertainment platform for people worldwide, which covers games, IP, comics, movies, and more. At present, he leads nearly a hundred employees with concrete plans to expand the company by establishing more offices worldwide.

Before founding AlgoriX, Ruiz Xie joined CoreMail in 2002. There, he created the first Ajax version of the mailbox in China for NetEase, which was the largest Internet company in China at the time. After that, he joined Tencent in 2005 and contributed to the creation of Tencent Games while also building a large scale distributed storage system. In 2013, he moved to Baidu where he took part in developing Baidu International’s overall architecture and search advertising system. During his tenure, he was also the Chairman of the Baidu Global Technical Committee and Baidu’s chief architect.