In an Internet-driven world, many advertisers would often rely on the “virality” of their campaigns. The more each post is talked about, the better it is. This is why some content marketing posts would have click-bait titles, and marketers would rely on enticing headlines yet fall short on the content. This practice, however, can often fire back. When the target audience feels like they’ve been misled, they can quickly lose trust. This trust is highly crucial for advertisers and brands, as it can bridge the connection between consumers and producers.
How can advertisers make sure that their campaigns live up to users’ expectations? How can they make sure that their advertising campaigns are right and apt? Research. Research is critical for any campaign. If you lack research about a topic, then the content and campaign will most likely be dry and lacking. Alternatively, doing in-depth and meaty research can give your audience that much-needed insight, hook them, and set your name in the industry as a thought leader. In this post, we’ll tackle some well-researched ads that made a significant impact.
Examples of Well-Research Ad Campaigns
1. GAP’s Instagram Ad
GAP is one of the brands trying hard to get millennials to consider them as a go-to ready-to-wear brand. In an effort to gain more consumers, they turned to Instagram and mobile ads. Through their research, the brand found that most millennials have a fear of missing out (FOMO). They banked on this by making their ads as inclusive as possible. With their interactive Instagram ad, they were able to lure millennials to become part of their logo remix launch via a carousel ad that is viewable on mobile. The ad was such a hit, the brand’s click-through rate increased by 73% compared with their old mobile ads.
2. Samsung’s S6 Interactive Ad
When Samsung launched its Samsung S6 phone, it wanted to make sure the ads would create an impact among its users. They researched and found the most pressing problem their consumers had to deal with was battery life. Given this information, they created an expandable interstitial ad highlighting the phone’s capability for fast charging.
The ad they created allowed users to experience this “supercharging” capability through interactive advertisements in their mobile phones. The goal is to lure Samsung users into upgrading and non-Samsung users to convert.
3. Headspace’s Colorful Ad
Headspace is another example that shows how research can have a tremendous impact on ad campaigns. Armed with the knowledge that about 40 million people suffer from stress and how meditation can help ease the symptoms, they identified Instagram users that may be suffering from anxiety and served them colorful ads that infused storytelling. It used call-to-actions (CTAs) and simple messaging that targeted their audience.
Taking a cue from these campaigns, advertisers can replicate these successful mobile ad campaigns with proper research into their target audience.
Learn how AlgoriX can help advertisers gain more with their campaigns. Contact us now and let our associates help you.