In-App Monetization: 5 Best Strategies So Far in 2022
In-app monetization strategies remain one of the trickiest for both advertisers and publishers. While apps can help brands increase their reach and visibility and bring in more revenue, not everyone fully understands how it works. Think about it — gaming and news apps can both be used to achieve your sales and marketing goals. However, […]
5 CTV Advertising Mistakes to Avoid
Are you sure you’re not making these CTV advertising mistakes? It’s a fact that 2022 is a big year for connected TV (CTV). A factor driving its growth is the audience’s strong desire to remain connected to the internet even while consuming the usual content on their screens. In short, TV still has a stronghold […]
CTV Ad Formats That Deliver Results
It’s undeniable that Connected TV (CTV) advertising is getting a lot of interest. Many companies, big or small, are investing in their CTV advertising plans to make sure they can maximize the appeal it can provide. This year, CTV will cover over 20% of the total programmatic video ad spend and account for 10% of the total programmatic display. […]
First-Party Data and Third-Party Cookies: Here’s What You Should Know
The demise of third-party cookies on Chrome has long been the subject of much discussion in the marketing and advertising industry since Google announced it January of 2020. While it was slated to become a thing of the past this year, it seems like the search engine giant is giving more leeway for advertisers to adjust by […]
How Walled Gardens Can Change the Advertising Landscape
The ad tech industry is ever-changing. More recently, it would be hard to find an industry analysis without the mere mention of walled gardens. For many who may not know, a walled garden is any type of closed ecosystem where the provider retains control of the content, applications, and hardware. A more concrete example is […]
2022 Mobile Ad Trends To Watch Out For
Most consumers nowadays rely on their smartphones and tablets to stay in the loop wherever they are. They use these devices to browse, shop, and play. For most marketers, it’s an important detail that must be considered when rethinking digital marketing strategies. Marketers and developers should have a mobile-first approach to their campaigns to help […]
Mobile Gaming Trends to Anticipate this 2022
What are the mobile gaming trends that will rule this 2022? Here’s our take. The explosion of mobile gaming spanned several years. As the pandemic forced people to stay cooped up in their homes, many resorted to mobile gaming to ease their worries and while away the hours. This demand for mobile games became apparent, […]
Has CTV Reached Its Limit? Here’s Our 2022 CTV Prediction
What’s our CTV prediction for 2022? If there’s one thing that exploded in 2020, it’s Connected TV (CTV). In the US, as much as 40% of adults watch CTV, and a good number of them watch ad-supported content. For this reason, eMarkert estimates CTV ad spending in the US to reach US$18.29 billion by 2024. In […]
Will an Open Ad Exchange Benefit CTV Buyers and Sellers?
The growth of connected TV (CTV) ad buying and selling has been unprecedented. The surge in CTV advertising dollars is moving at the speed of light. Data from eMarketer estimated that as much as 33% of households in the US would no longer use pay TV connection within three years. As such, CTV ad buying has become highly competitive. […]
What is Content Metadata and Why It Matters for CTV Advertising?
Investing in content metadata is one of the critical areas that can impact your CTV advertising strategy. Find out why it matters to you.