How Research Can Maximize Your Advertising Campaign’s Impact

How can research maximize an ad's impact?

In an Internet-driven world, many advertisers would often rely on the “virality” of their campaigns. The more each post is talked about, the better it is. This is why some content marketing posts would have click-bait titles, and marketers would rely on enticing headlines yet fall short on the content. This practice, however, can often […]

Here’s Why Publishers and Advertisers Should Prioritize User Privacy

Banner image with text "How important is user privacy for advertisers and publishers?"

It’s a given that managing an effective digital advertising campaign is tough. Each campaign must engage consumers across all channels – whether it be on mobile or connected TVs (CTVs). There must be an understanding of consumer behavior, and this lies in data gathering. Many believe that when advertisers and publishers can access data, they […]

What Are the Implications of the Facebook Ad Boycott?

If you are following the news and happenings in the digital advertising industry, you would probably know that many big brands are now distancing themselves from Facebook. In the past few weeks alone, major brands, such as Disney, Lego, Mars, Unilever, Microsoft, Coca-Cola, Volkswagen, and Diageo, have taken part in the Facebook ad boycott. Most […]

Can Advertisers Bounce Back With the Help of OTT?

The coronavirus pandemic has caused a significant shift across all industries. Now that most nations are slowly reopening, advertisers must carefully change their tactics to send their message to their target audience. It isn’t surprising that they would consider over-the-top (OTT) advertising as their anchor for change. Will it be successful, though? Let’s dissect the […]

What You Should Know About Monetizing Hyper-Casual Games

Hyper-casual games have had a massive following since its popularity surged after Voodoo raked in millions of downloads when it offered such format. It is inevitable, then, for brands to eventually find ways to capitalize on the trend. Given how the format has successfully maintained its popularity several years after it first surged, monetizing it […]

Top 5 Ways of Improving Your Mobile In-App Monetization Strategies

When you want to develop a mobile app for a business, you want to make sure that they would be engaging enough to help amplify a brand. While you can come up with many strategies to market any brand, there’s one more thing that you can use your app for – monetizing it. Do you […]

How Will Digital Advertising Change Post-Pandemic?

The end of the coronavirus pandemic seems bleak at the moment. However, what is clear is its effects. Thousands of shops, schools, public spaces, and even countries are closing in an effort to contain the virus’ spread. Even conferences like the Mobile World Congress in Barcelona, which AlgoriX was supposed to be a part of, […]

Bracing for VAST 4.2: What Can We Expect?

Scaling business operations mean keeping up with current changes in the market. Both programmatic buyers and sellers need to follow standards and innovate to ensure that their strategies can boost efficiency and performance. Thankfully, the Internet Advertising Bureau (IAB) is making things happen in its Video Ad Serving Template (VAST). VAST 4.2 now allows buyers […]

In-Game Advertising: Are We Doing it Right?

Looking at the current status of the in-game advertising industry makes us question – are we doing it right? The mobile gaming industry is rapidly attracting a good number of business sectors who want to monetize by reaching a dedicated audience. Before entering the new decade, the gaming industry in APAC is expected to generate […]

How Can Advertisers and Publishers Leverage OTT and CTV During the COVID-19 Crisis?

The threat of the coronavirus continues to wreak havoc across many industries. For digital advertisers, however, the COVID-19 presented a valuable opportunity that they should not miss. With many people staying at home and looking at ways to entertain themselves, TV and streaming viewership enjoyed an expected surge. Given this, advertisers are now banking on […]